socadeco

Concept


Having grown up and lived in an artistic and creative environment, Hela Chadi has developed under the brand name CERISE (CHERRY), a line of modern and useful products highlighting the delicate art of embroidery.
Project initiator and founder of the company SOCADECO, she has a degree in Economics and International Relations. She was also interested in art during a trip to Rome and took courses of design at Centre d’Art Vivant de Radés (Live Art Centre of Rades).
 
 
Socadeco collection includes five families of products whose names are derived from the Tunisian dialect:
  • MIDA meaning TABLE, lists all articles related to tableware (tablecloths, table mats, napkins ...)
  • DAR meaning HOUSE, includes items related to home decoration (curtains, cushions, plaids, boxes of dressing ...)
  • HAMMAM meaning STEAM BATH, includes items related to the bathroom (terry towels, bath mats, soap holders ...)
  • KHARJA meaning GOING OUT contains accessories we need when going out (bags, kits, scarves ...)
  • BIROU meaning OFFICE includes items used in the office (notepads, briefcases, pen holders...)